A student is free to choose 8 elective courses (24 credits) from the following elective courses.

Areas of Concentration (Accounting)

Code: BBA 403

Credits: 3.00

Course Description: The main objective of this course is to teach students the essentials of an effective information system, which facilitates processing of accounting data and preparation of financial information. The course will discuss a wide range of AIS topics which include basic definitions, details of data processing, documentation, database management and system design, development and maintenance strategies.

Code: BBA 404

Credits: 3.00

Course Description: Accounting theory is a set of assumptions and methodologies used in the study and application of financial reporting principles. The study of accounting theory involves a review of both the historical foundations of accounting practices, as well as the way in which accounting practices are changed and added to the regulatory framework that governs financial statements and financial reporting.

Code: BBA 405

Credits: 3.00

Course Description: 

  • Prepare financial statements of companies in accordance with statutory requirements of Companies Act and International Accounting Standards (IAS)
  • Deal with business combinations of two or more business entities. It involves- preparation of financial statements for group of undertakings, for publication in accordance with International Financial Reporting Standards (IFRS) 
  • Handle accounting issues of amalgamation, absorption and reconstruction.

Use accounting techniques and procedures to specific- circumstances like leases, branches, departmental stores, consignment, joint venture and construction contracts.

Code: BBA 406

Credits: 3.00

Course Description: Management accounting helps organizations to create value through improved decision making and control of organizational members. Traditionally management accounting courses focus on decision-making and planning. This course however yields insights into both planning and decision-making and into performance evaluation and control. The decision-making element focuses on the techniques that enable a firm to find solutions for management accounting problems; the control part provides the insights and techniques that enable a firm to bring these solutions to fruition. This course deals with techniques that facilitate planning and decision-making, such as, for example, multi-stage cost allocation and Activity Based Costing.

Code: BBA 407

Credits: 3.00

Course Description: Financial reporting involves the disclosure of financial information to management and the public (if the company is publicly traded) about how the company is performing over a specific period of time. Financial reports are usually issued on a quarterly and annual basis. This is different from management reporting, which is financial information that is disclosed to those inside the company to be used to make decisions within the company. Financial reports are included in a public company’s annual report.

Code: BBA 408

Credits: 3.00

Course Description: A service company is a business entity that generates income by providing services instead of selling physical products. A good example of a service company is a public accounting firm. They earn revenues by preparing income tax returns, performing audit and asset services, and even doing bookkeeping work.

Code: BBA-409

Credits: 3.00

Course Description:

  • Prepare students to exploit opportunities being newly created in the field of Banking, Insurance & Public Company due to Globalization, Privatization and Liberalizations.
  • Provide adequate basic understanding about the Banking, Insurance and Other related financial services, among the students.
  • Give adequate exposure to the operational environment in the field of the Banking, Insurance and Other related financial services.
Code: BBA-410

Credits: 3.00

Course Description: Increased internationalization of many industries in recent years has led to a dramatic increase in the number of companies operating globally. Knowledge of accounting requirements and practices and the influence of environmental factors on the development of accounting systems both nationally and internationally is becoming increasingly important to the accounting professional. The purpose of this course is to examine the managerial and financial accounting function from an international perspective, focusing on the flow of information in multiple currencies, complying with reporting requirements in the United States, Europe and Japan. financial services.

Areas of Concentration (Finance)

Code: BBA 411

Credits: 3.00

Course Description: The course sets to identify nominal international risk factors and discusses several recent international banking and currency crises. The analysis is focused on the perspective of the corporation concerned with hedging the risk that arises from its international operations, though some perspective is given also with regards to speculation in international foreign exchange markets especially in connection with theories of exchange rate determination and the evidence on forecasting models of exchange rates.

Code: BBA 412

Credits: 3.00

Course Description: The main objective is that students learn how to analyze problems in a rigorous and constructive way, developing their ability to assess the contribution of research in Monetary and Financial Economics to solve the problems in the area, and to use advanced empirical and theoretical tools in Economics and Finance.

Code: BBA 413

Credits: 3.00

Course Description: The course introduces basic elements of real estate finance. It begins with a comprehensive introduction of mortgage from the perspective of capital market investors. The mortgage basics are then used in investment analysis of income producing properties.

Code: BBA 414

Credits: 3.00

Course Description: Working capital management is very important for all companies. A good management in this subject aims to allow a high liquidity and avoid a suspension of payments. The course aims to provide the students with theoretical concepts and practical skills to know the working capital. To analyze short-term assets and liabilities, and a short term financial planning.

Code: BBA 415

Credits: 3.00

Course Description: The aim of this course is to equip students with knowledge and skills on how financial and non-financial information can be used to analyze the companies’ performance and fundamental value. The course is taught from the perspective of a financial analyst. The course will introduce students to analytical methods and approaches used by financial analysts.

Code: BBA 416

Credits: 3.00

Course Description: The objectives of this course is to examine the reasons why capital planning and budgeting are so central to economic development, transportation, communications, environmental management, quality of life, and the delivery of other essential services.

Code: BBA-417

Credits: 3.00

Course Description: This course presents an overview of the roles played by the various markets, institutions and financial authorities. Specific topics include an introduction the Financial system; the supply of and demand for loan funds; securities and obligations. Emphasis is placed upon policy effects of financial institutions and markets upon various sectors of the economy.

Code: BBA-418

Credits: 3.00

Course Description: This course develops the competencies and skills for planning and controlling projects and understanding interpersonal issues that drive successful project outcomes. Focusing on the introduction of new products and processes, it examines the project management life cycle, defining project parameters, matrix management challenges, effective project management tools and techniques, and the role of a project manager. Prerequisites: Experience working in a company or nonprofit is advisable.

Areas of Concentration (Marketing)

Code: BBA 419

Credits: 3.00

Course Description: This   course   is   designed   for   students   interested   in   understanding   services   and   helping organization leverage service for value creation, market differentiation and competitive advantage.   Services, for   the   purpose   of   this   course, will   be   interpreted   to   include   all activities in which a service is provided (possibly including a physical tangible product as part of it).

Code: BBA 420

Credits: 3.00

Course Description: The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning. Topics: the role of integrated marketing communications, organizing for advertising and promotion, consumer behavior perspective, the communication process, promotional objectives and budgets, creative strategy, media planning and strategy, broadcast/print & support media, direct marketing, sales promotions, PR and publicity, personal selling, international promotion, business-to-business promotions, and regulations and ethics.

Code: BBA 421

Credits: 3.00

Course Description: Consumer behavior is one of the major considerations for businesses in designing and delivering successful products and services. This course will help students examine how businesses do this, by looking into psychological, social, and cultural aspects of consumers and the impact of marketing strategies on buyer attitudes, decision-making, and behavior. Based on engaging, interactive lectures and tutorials, students will build their marketing knowledge by applying theory into practical, realistic contexts. To help students to do this, students will build skills in understanding human behavior, and students will work individually and in teams to develop innovative solutions to business problems in creative, interesting ways.

Code: BBA 422

Credits: 3.00

Course Description:

  • To improve the student’s ability to critically and conceptually analyze research results.
  • To develop the student’s ability to critically evaluate alternative research designs and to develop and select the most appropriate one for a particular problem situation.
  • To provide the student with the necessary skills to implement a research design.
  • To provide the student with an introduction to the various data analysis procedures that are most frequently used in marketing research. 
Code: BBA 423

Credits: 3.00

Course Description: The major objective of this course is to provide students with an understanding of the sales process and the principles associated with effective selling. The course will also provide an overview of the basic knowledge and skills needed to be a successful salesperson.

Code: BBA-424

Credits: 3.00

Course Description: The course builds on existing communications and consumer behavior models in order to explore many of the issues facing a modern day brand manager. Topics: evaluation of brands, brands and their relationships with consumers, how to create brand equity and the tools required to manage equity over time.

Code: BBA-425

Credits: 3.00

Course Description: Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning.

Code: BBA-426

Credits: 3.00

Course Description: Strategic management focuses on the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration. Students learn about corporate and business planning and the implementation of organizational change through structures, systems and people. The approach adopted includes lectures, case analyses and action learning through group efforts.

Areas of Concentration (Human Resource Management)

Code: BBA 427

Credits: 3.00

Course Description: Strategic Human Resource Management (SHRM) explores the relationship between the management of people and pursuit of an organization strategic goals and objectives.  Specific topics covered include human resource planning and strategy, job analysis and job design, equipment and selection, performance appraisal and performance-related pay, learning and career management, employment relations, diversity management and international human resource management.

Code: BBA 428

Credits: 3.00

Course Description: Industrial Relations plays a crucial role in the design of the major area and also as an elective course. Its content gives you a broad overview and a critical appreciation of important contextual factors that affect each of the areas you may choose to study.

Code: BBA 429

Credits: 3.00

Course Description: The course is designed to teach students how to use economic tools to analyze issues related to labor markets. This course is suitable for students who wish to deepen their understanding of labor markets and public policies by using economic theory and empirical analysis.

Code: BBA 422

Credits: 3.00

Course Description:

  • To improve the student’s ability to critically and conceptually analyze research results.
  • To develop the student’s ability to critically evaluate alternative research designs and to develop and select the most appropriate one for a particular problem situation.
  • To provide the student with the necessary skills to implement a research design.
  • To provide the student with an introduction to the various data analysis procedures that are most frequently used in marketing research. 
Code: BBA 423

Credits: 3.00

Course Description: The major objective of this course is to provide students with an understanding of the sales process and the principles associated with effective selling. The course will also provide an overview of the basic knowledge and skills needed to be a successful salesperson.

Code: BBA-431

Credits: 3.00

Course Description: This course examines the impact of corporate and business strategy on human resources management. It stresses the importance of aligning human resources management policies and practices with organizational strategy. A strategic human resources planning model is introduced and includes the following elements: organizational strategy, HRM strategy, environmental influences on HRM, job analysis, HR management systems, forecasting supply and demand. Various corporate strategies in today’s workplaces are examined in conjunction with their significant effect on human resources planning. It is strongly recommended that students successfully complete HURM1000 prior to enrolling in this course.

Code: BBA-425

Credits: 3.00

Course Description: This course provides students with an overview of the role of Training and Development in Human Resource Management. The key elements covered include: needs analysis, program design, development, administration, delivery and program evaluation. Other topics include adult learning theory, transfer of training, career planning, counselling, training techniques, budgeting and trends in training.

Code: BBA-432

Credits: 3.00

Course Description: The course is aimed at making the students realize management in an international perspective. The course is designed to introduce students to the nature of developing and managing human resources in international, multinational, global, and transnational firms. It explores the complexity, challenges, and choices that firms are faced with and strategies they use to effectively develop and manage their international workforce in culturally and geographically diverse environments.

Code: BBA-433

Credits: 3.00

Course Description: The objectives of HRM practices in Bangladesh include accomplishing organizational goals, work culture, training and development, employee motivation, empowering employees, and team coordination. Objectives of HR acquisition are planning, recruiting, selecting the most efficient individuals, orientation, and placement.

Code: BBA-434

Credits: 3.00

Course Description: Strategic management focuses on the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration. Students learn about corporate and business planning and the implementation of organizational change through structures, systems and people. The approach adopted includes lectures, case analyses and action learning through group efforts.