Bachelor of Business Administration

Summary of the program

3,66,600/-

Total Fee

141

Total Credit

4 Year

Course Duration

Message from Chairman, BBA

The People’s University of Bangladesh is a renowned university in the private sector of Bangladesh. The university started in 1996. The department of business administration started during that period. The department offer BBA & MBA program over a period of twenty-seven years. The department earned reputation over the period and the students having BBA and MBA degrees have been employed by the government and private sectors of the country. The university and the department was founded by Professor Dr. M.A. Mannan who was a renowned academician and was Ex-vice chancellor of the University of Dhaka. A number of famous professors of different subjects also participated with him and contributed to a considerable extend for the success of the university and the department of business administration. During the period the BBA & MBA programs were of high demands among the students. Thereby, the department was developed to expand specialization areas of management, Accounting, Finance & Marketing. Short courses on machine learning and big data analysis are also offered at present. It should be mentioned that the current government has set up a number of targets which include building digital Bangladesh by 2021s, achieving sustainable development goals by 2030 and placing Bangladesh among the developed country by 2041. For that purpose, we want to ensure quality education and set up a culture of research.

Prof. Jagadis Chandra Sukla Das

Chairman, Dept. of BBA

Overview

The Bachelor of Business Administration program consists of 120 credit hours spread over 40 courses and an Internship/project for 3 credit hours and Viva-voce for 3 credit hours. Students are required to complete at least 40 courses before enrolling for Internship/project program. Tin a given trimester; a student must enroll a minimum of three courses. An exception can be made subject to the approval of the Dean of School of Business Administration.

Mission

  • Help students to develop an understanding and appreciation for the complex cultural, physical and virtual world in which they live and to realize their potentials for intellectual, physical and human development and effective engagement with local, national and global communities with the spirit of patriotism and ethics.
  • Accelerate its progress as an international leader in business, create innovativeness, generate new knowledge through a broad array of scholarly, research and creative endeavors, which provide a foundation for dealing with the immediate and long-range needs of society.
  • Produce technically and intellectually competent, socially responsible, best quality graduates with effective communication skills, highest ethical standards and human values, and orientating them to the ideals of a pluralistic, multi-cultural, open and democratic society.

Vision

To be an internationally recognized leader in global business education, scholarly excellence and collaborative community engagement.

Objective

  • Enabling students to acquire contemporary management ideas and concepts.
  • Developing the ability of students to apply such concepts to practical situations.
  • Providing a comprehensive learning experience, designed to educate the students about global business practices.
  • Facilitating learning through complementary networks of students, faculty and industry professionals.
  • Facilitating Critical Thinking and Decision Making.
  • Enabling students to communicate competently in a business environment.
  • Developing the knowledge of ethical behavior and social responsibility in business.

Intended Learning Outcome (ILO)

After completing the program the students will be able to

  • Apply business discipline knowledge in an integrative manner to business problems and make reasoned decisions in a business context.
  • Demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.
  • Recognize the need to adapt business practices to the opportunities and challenges of an evolving global environment.
  • Identify and analyze relevant global factors that influence decision-making.
  • Develop viable alternatives and make effective decisions in an international business setting.
  • use analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions.
  • Apply appropriate quantitative and qualitative techniques in solving business problems.
  • Write effective business documents, prepare and deliver effective oral business presentations using a variety of appropriate technologies.
  • Demonstrate the ability to recognize and identify ethical conflicts, apply ethical reasoning and assess response options relative to the needs and interests of relevant stakeholders to address issues in a business context.
  • Develop viable alternatives and make effective decisions relating to business ethics and social responsibility.

Eligibility for Admission

SSC & HSC-Each GPA 2.5 or total GPA 6(minimum) or ‘O’ level in five subjects & ‘A’ level in two Subjects minimum ‘C’ grade in each.

Degree Requirements

Students Must Take the Following 32 Courses (96 Credits) as Major:

Code: ENG-101

Credits: 3.00

Code: CSE-101

Credits: 3.00

 

Code: BBA-102

Credits: 3.00

Course Description: Introduction to Business is designed to expose the interested student to many functions of modern business. The course shows the student how these functions exist in a changing society and the type of decisions which must be made within that environment. The course is also designed to expose the student to the multitude of career fields in the areas of business. The importance of business in the modern society is also stressed throughout the course. Topics such as business environment, management, organization, marketing, finance, accounting, and data processing are discussed in an introductory manner. Credits will be acceptable as required and/or elective for Portland community College’s Business Administration and Business Technology Certificate or Degree Programs.

Code: BBA-103

Credits: 3.00

Course Description: To develop understanding of basic concepts and principles of mathematics used in the area of business and economics and developing understanding of theory and practice of mathematical approach to decision making.

Code: BBA-104

Credits: 3.00

Course Description: The course provides an introduction to a core area of economics known as microeconomics. It considers the operation of a market economy and the problem of how best to allocate society’s scarce resources. The course considers the way in which various decision making units in the economy (individuals and firms) make their consumption and production decisions and how these decisions are coordinated. It considers the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost theories and models of market structure. The various causes of market failure are assessed, and consideration is given to public policies designed to correct this market failure.

Code: BBA-105

Credits: 3.00

Course Description: The objectives of this course under the title Basic Accounting is to develop the students’ understanding of accounting process and appreciation of conceptual framework for the same, in order to create their abilities to apply such concepts and principles in preparing accounts.

Code: BBA-106

Credits: 3.00

Course Description: This course is designed to be an overview of the major functions of management. Emphasis is on planning, organizing, controlling, directing, and communicating. Upon completion, students should be able to work as contributing members of a team utilizing these functions of management

Code: BBA-108

Credits: 3.00

Course Description: This course is designed to introduce the student to the basic elements of the marketing process and to provide students with the fundamental knowledge of current marketing theory and to put backgrounds for market oriented thinking The course will help the student to identify and solve many business problems by using a marketing perspective. This course will not turn the student into a marketing wizard, but it will give him/her a very broad understanding of what marketing is all about and the vital role that it plays in organizations.

Code: BBA-109

Credits: 3.00

Course Description: The aim of this course is to provide the students with a conceptual framework and specific tools for communicating in complex environments and accomplishing strategic academic and professional business goals. This core course provides writing, oral, and collaborative skills necessary for future business courses, internships, and professional positions.

Code: BBA-110

Credits: 3.00

Course Description: This course is primarily a business course that uses mathematics as a tool to aid in the decision making process. The content of the course provides students with a basic knowledge of both business and numerical concepts; helps students translate questions into mathematical representations; and enhances ones analytical skills in terms of evaluating business options and personal finance matters.

Code: BBA-201

Credits: 3.00

Course Description: The macroeconomic study, as an academic transfer course, will allow the student to examine the impact of individual and collective economic activity on the modern day economy. Emphasis will be placed on basic macroeconomic principles which provide the foundation for the life long process of making economic decisions which enhance the quality of life for an economic society.

Code: BBA-202

Credits: 3.00

Course Description: The primary objective of this exciting course is to help you learn how accounting meets the information needs of various users by developing and communicating information that is useful for external decision making. This course focuses on the theory and practice of accounting. This course reviews basic accounting and takes a more in-depth look at accounting theory and practice. In addition, the course focuses on the concepts and practices underlying general purpose external financial reporting for firms and provides an extensive examination of the accounting issues associated with assets, liabilities, and earnings.

Code: BBA-203

Credits: 3.00

Course Description: Having completed the course ‘Business Law and Ethics’, the student is able to:
• Identify sources of law;
• Describe the function and role of courts;
• Differentiate litigation from methods of alternative dispute resolution, and discuss the process of each;
• List the elements of the major torts;
• List the essential elements of a valid contract;
• Describe how a contract can fail;
• Summarize the remedies available for breach of contract;
• Distinguish between real and personal property

Code: BBA-204

Credits: 3.00

Course Description: This course focuses on a firm’s financial goals and decisions to maximize shareholders’ wealth. It examines financial concepts and analytical techniques, financial performance, time value of money, measurement of risk and return, capital budgeting, capital structure, short-term financial planning, working capital management, and international finance.

 

Code: BBA-205

Credits: 3.00

Course Description: The overarching objective of Business Statistics is for students to describe data and make evidence based decisions using inferential statistics that are based on well-reasoned statistical arguments. The specific course objectives are to:
1. Describe data with descriptive statistics;
2. Perform statistical analyses;
3. Interpret the results of statistical analyses.
4. Make inferences about the population from sample data

 

Code: BBA-206

Credits: 3.00

Course Description: This course will provide student with a wide-ranging knowledge of modern banking theories and bank functions in practice. It focuses on issues related to banking structure, regulations, lending policies and procedures, and risk management, themes which are addressed from a global perspective.

Code: BBA-207

Credits: 3.00

Course Description: To inform the students about the elementary ideas and the logic of the corporate law. In that respect, the students will be acquainted with the legal norms regulating the subjects of the corporate law, their legal structure and the position (status) of the trading subjects.

Code: BBA-208

Credits: 3.00

Course Description: Objectives of cost accounting are ascertainment of cost, fixation of selling price, proper recording and presentation of cost data to management for measuring efficiency and for cost control and cost reduction, ascertaining the profit of each activity, assisting management in decision making and determination of break-even point. The aim is to know the methods by which expenditure on materials, wages and overheads is recorded, classified and allocated so that the cost of products and services may be accurately ascertained; these costs may be related to sales and profitability may be determined. Yet with the development of business and industry, its objectives are changing day by day.

Code: BBA-209

Credits: 3.00

Course Description: This subject aims to provide students with the knowledge of general principles and practices of insurance. It is designed to help students understand the theories, regulatory framework of insurance, types of insurance, and the major types of insurance products. After successful completion of this course, students should be able to use insurance as a tool to manage personal and/or group assets.

Code: BBA-210

Credits: 3.00

Course Description: This course will focus on the Business environment, Factors affecting the business, & Socio-economic condition of Bangladesh in business sector

Code: BBA-301

Credits: 3.00

Course Description:
1. Assistance in Planning and Formulation of Future Policies
2. Helps in the Interpretation of Financial Information
3. Helps in Controlling Performance 4. Helps in Organizing
4. Helps in the Solution of Strategic Business Problems
5. Helps in Coordinating Operations
6. Helps in Motivating Employees
7. Communicating Up-to-date Information
8. Helps in Evaluating the Efficiency and Effectiveness of Policies

Code: BBA-302

Credits: 3.00

Course Description: This course is designed for leaders seeking to enhance their effectiveness for optimizing the human resource potential of their organization in order to achieve business and strategic objectives.
In this course, students will learn the basic concepts and frameworks of human resource management (HRM), and understand the role that HRM has to play in effective business administration. This course will also improve students’ ability to think about how HRM should be used as a tool to execute strategies. More specifically, students will analyze elements such as the environment surrounding each company and their vision, values and strategies. Then, students will discuss how these elements relate to the various parts of HRM, such as HR policy, organizational structure, HR systems (recruitment, placement, evaluation, compensation and development) and organizational culture. Students will also look at numerous problems of HRM and their causes, and what action plans should be implemented in order to solve these problems.

 

Code: BBA-303

Credits: 3.00

Course Description: The main objectives of this course are to improve your ability to:
1. Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
2. Develop effective marketing strategies to achieve organizational objectives.
3. Design a strategy implementation program to maximize its chance of success.
4. Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.

Code: BBA-304

Credits: 3.00

Course Description:  This course is defined in order to provide the student with the fundamental knowledge about the finances of the company linked to the operating cycle, like short-term assets and liabilities. It is studied the banking operating procedures and taxation. Moreover, the subject is very valid in the financial management of the company. The objective is to foster the student’s critical awareness.

 

Code: BBA-305

Credits: 3.00

Course Description: Information systems began as automation of office systems, and have grown into systems that assist managers to make decisions, systems that model successful business practices, and systems that transform the modern business into a knowledge-based enterprise. This course will introduce information systems in the modern enterprise through a survey of information systems technologies and the way they affect management. Although the course considers information technology, it focuses on management strategies, not technical issues.

Code: BBA-306

Credits: 3.00

Course Description: This course will focus on the taxation policy of Bangladesh. To enable students to calculate taxable income from the various source of income. To provide a clear idea about the auditing & taxation procedure in Bangladesh. information technology, it focuses on management strategies, not technical issues.

 

Code: BBA-307

Credits: 3.00

Course Description: This course has been designed to impart knowledge about financial theories and activities so that the students can take advance courses like ‘corporate Finance’, ‘Reading in corporate finance’ and ‘Advanced Management Accounting’. Specific objectives of offering this course are:
– To provide students with a sound theoretical knowledge on principals of financial management
– To introduce the activities of capital markets.
– Solve and improve the students analytical skills in constructing rational approaches that address fairly complex financial management issues
– Apply and evaluate financial information in a simulated case setting.
– Increase student’s confidence to participate in financial decision making.

Code: BBA-308

Credits: 3.00

Course Description: This course is for students new to the topics of Operations Research. The course emphasizes the application of Operations Research for solving business problems. Throughout this course, students are expected to know and understand common and important business problems. Students will develop problem modeling and solving skills and learn how to make intelligent business decisions from the point of view of optimization.

 

Code: BBA-309

Credits: 3.00

Course Description: This course will focus on the global business operations ,the unique problems faced by firms engaging in international activities; the importance of understanding the foreign economic, social, political, cultural, and legal environment; the mechanics of importing and exporting; joint venture, franchising, and subsidiaries, international dimensions of management, marketing and accounting, international financial management; the special problems of multi-national corporations. After completion of the course students will get clear idea about trade protectionism, Balance of payment, FDI condition of Bangladesh.

Code: BBA-310

Credits: 3.00

Course Description: Human Resources Specialists need a fundamental understanding of the interactions that occur among people in the workplace. This Social Science course provides the student with the tools to understand and evaluate individual, group and organizational processes. The student will also gain an appreciation of the relevance of the study of organizational behavior to the practice of human resource management.

 

Code: BBA-401

Credits: 3.00

Course Description: This course is designed to help students evaluate the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. Students will learn about themselves, their decisions, and their goals to determine how entrepreneurship can play a role in their lives. Students will also be introduced to entrepreneurship from an economic perspective and the concepts of environmentally sustainable practices and social entrepreneurship.

Code: BBA-402

Credits: 3.00

Course Description:This course is designed to examine the procedures and principles involved with experimental, quasi-experimental, correlation, and other research. Problem formulation, literature review, measurement issues, sampling, research design, data analysis, and report writing using APA format will be addressed.

 

SLCodeCourse TitleCredits
10231 3111Remedial English3.00
20232 3112Bangla Language and Literature3.00
30541 3113Fundamentals of Mathematics3.00
40413 1114Introduction to Business3.00
50411 1115Principles of Accounting3.00
SLCodeCourse TitleCredits
10231 3121English Language Skills3.00
20222 3122History of the Emergence of Independent Bangladesh3.00
30611 3123Computer Application & ICT3.00
40413 1124Principles of Management3.00
50311 1125Microeconomics3.00
SLCodeCourse TitleCredits
10417 1211Business Communication3.00
20311 1212Macro Economics3.00
30414 1213Principles of Marketing3.00
40541 1214Mathematics for Business Decision3.00
50412 1215Introduction to Finance3.00
60421 3216Legal Issues in Business3.00
SLCodeCourse TitleCredits
10411 1221Cost Accounting3.00
20413 1222Human Resource Management3.00
30412 1223Banking & Insurance3.00
40313 3224Industrial Psychology3.00
50314 3225Basics of Social Science3.00
60542 1226Introduction to Statistics3.00
SLCodeCourse TitleCredits
10542 1311Advanced Statistics3.00
20411 1312Auditing & Taxation3.00
30413 1313Management Information Systems3.00
40541 1314Operation Research3.00
50421 3315Company Law3.00
60414 1316Marketing Management3.00
SLCodeCourse TitleCredits
10411 1321Managerial Accounting3.00
20412 1322Financial Management3.00
30413 1323Organizational Behavior3.00
40413 1324Strategic Management3.00
50414 1325International Trade & Business3.00
60521 3326Sustainable Development & Environment3.00

(Three Common Courses & Two Major Courses)

Common Course

SLCodeCourse TitleCredits
10542 1411Business Research Methodology3.00
20413 1412Entrepreneurship Development3.00
30611 3413Business Analytics3.00

Finance

SLCodeCourse TitleCredits
10412 2414Project Management3.00
20412 2415Security Valuation & Portfolio Management3.00

Accounting

SLCodeCourse TitleCredits
10412 2414Project Management3.00
20412 2415Accounting Theory3.00

Marketing

SLCodeCourse TitleCredits
10414 2414Integrated Marketing Communication (IMC)3.00
20414 2415Consumer Behavior3.00

HRM

SLCodeCourse TitleCredits
10413 2414Training & Development3.00
20421 2415Labor Law3.00

Management

SLCodeCourse TitleCredits
10412 2414Project Management3.00
20413 2415Operation Management3.00

(One common Course & Five Major Courses)

Common Course

SLCodeCourse TitleCredits
10413 1421Supply Chain Management3.00

Finance

SLCodeCourse TitleCredits
10411 2422Corporate Reporting & Financial Statement Analysis3.00
20412 2423Government Finance3.00
30413 2424Working Capital Management3.00
40412 2425Financial System & Monetary Management3.00
50412 2426International Financial Management3.00

Accounting

SLCodeCourse TitleCredits
10411 2422Corporate Reporting & Financial Statement Analysis3.00
20411 2423Accounting Information System3.00
30411 2424Advanced Accounting3.00
40411 2425Accounting For Government and Non-Profit Organization3.00
50411 2426Forensic Accounting & Fraud Investigation3.00

Marketing

SLCodeCourse TitleCredits
10414 2422Digital Marketing3.00
20414 2423Service Marketing3.00
30414 2424Brand Management3.00
40414 2425Selling & Sales Management3.00
50414 2426Marketing Research3.00

HRM

SLCodeCourse TitleCredits
10413 2422Industrial Relations and Conflict Management3.00
20415 2423Manpower Planning & Forecasting3.00
30413 2424International Human Resource Management3.00
40413 2425Compensation Management3.00
50413 2426Strategic Human Resource Management3.00

Management

SLCodeCourse TitleCredits
10413 2422Industrial Relations & Conflict Management3.00
20413 2423Total Quality Management3.00
30413 2424International Human Resource Management3.00
40413 2425Compensation Management3.00
50413 2426Strategic Human Resource Management3.00

 

SLCodeCourse TitleCredits
19999 4427Internship/ Research Project3.00
29999 4428Viva-Voce3.00

Tuition Fee

1Admission Fee10,000/-
2Fee Per Credits2,600/-
3Fee Per Semester45,825/-
4Total Course Fee3,66,600/-

Faculty Members

Prof. Jagadis Chandra Sukla Das

Dean

Suma Akter

Assistant Professor

Tazina Shams

Assistant Professor

Kamrun Nahar

Assistant Professor

Md. Monirul Islam

Lecturer

Sultan Mahmud

Lecturer